As a Business Analyst at SFS, I navigated through key stages to enhance the organization's financial standing and market competitiveness. The project looks over whether it is viable for SFS to increase its membership prices and what are the mitigation steps it can take. The main objective of my work was to analyse SFS's current membership fees, benefits, and market position to determine whether increasing membership prices is feasible and advisable.

Skills Used

I optimized social media campaigns, boosting engagement by 65% and utilized MYSQL database for targeted advertising. Leveraging Google Analytics and SEMrush, I monitored and optimized FB/Pinterest ads, focusing on KPIs and conversion metrics. Additionally, analysed competitors using SEMrush and Ahrefs to develop strategies to improve website ranking and beat the competition. Excelled in email marketing, managing campaigns and analyzing performance.

Skills Used